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Meet the Founder


Consuelo Wandemberg

Founder CEO

Consuelo Wandemberg is the Founder and CEO of Divided By Five.

With over 30 years of marketing experience, Consuelo has held key roles at renowned organizations including Boehringer Ingelheim, Fybeca Pharmacies, and GNB Consolidado Bank. As Marketing Manager at Boehringer Ingelheim, Consuelo led the successful launch of the Over-the-Counter (OTC) division, propelling 10 new products to top-selling status within one year. Transitioning to Fybeca, Consuelo spearheaded a comprehensive rebranding effort across 152 stores, revitalizing the brand's image. At GNB Consolidado Bank, Consuelo created a new division to redefine the bank's positioning within personal banking.

Through Consuelo's agency, Divided By Five, remarkable collaborations have been forged, including partnerships with the Latin Grammys, American Music Awards, and Fashion Weeks in New York, Milan, and Paris. Notably, Consuelo orchestrated a partnership with Adidas to promote the 2018 World Soccer Cup shirts, showcasing a dedication to impactful collaborations. Additionally, Consuelo boasts an 18-year track record in the music industry, bringing top artists like Justin Bieber, Demi Lovato, Jonas Brothers, Enrique Iglesias to Latin American countries for sold-out shows.

With a 30-year career in marketing, Consuelo's journey has led her to successfully run Divided By Five agency. From strategic roles at pharmaceutical companies to entrepreneurial ventures, she brings a wealth of experience and a proven track record of success to her leadership. As CEO, Consuelo's commitment to innovation and driving impactful results has positioned Divided By Five as a trusted partner for clients seeking to elevate their brands. With Consuelo’s leadership the agency continues to thrive, delivering exceptional value in the ever-evolving marketing landscape.

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